The world of LABUBU begins with accessories

LABUBU is a character created in 2015 by Hong Kong artist Kasing Lung, inspired by Norse mythology and known for its pointy ears, wide eyes, and mischievous smile. In 2019, Kasing Lung collaborated with Chinese toy brand Pop Mart to launch a blind box series featuring LABUBU, which quickly sparked a craze among collectors. LABUBU-themed accessories—such as charms, keychains, and plush toys—blend cuteness with a quirky aesthetic, making them part of the Y2K fashion trend. These items go beyond decoration, serving as tools for fashion enthusiasts to express their unique style.

The global popularity of LABUBU soared further thanks to BLACKPINK’s Lisa, who frequently showcases her collection on social media, turning LABUBU into a new darling of the fashion world. The blind box design adds an element of surprise, with each unboxing offering a chance at different characters, fueling collectors’ passion. Ultimately, LABUBU is more than just a character—it’s a lifestyle. Through its whimsical accessories, fans can bring a touch of LABUBU’s charm into their everyday lives, whether as a bag charm or a prized spot in a display case, each piece is a tribute to this fantastical universe.